bing.com (the Microsoft and Yahoo search engine) tries to add helpful information alongside its listings. So, if one searches for Vancouver Canada, out of the many million listings bing produces, it labels the one from the city, itself, as being the official one:
Vancouver — Official Site
Similarly, among the many results from a search for Selkirk College, bing obligingly says the same about this institution’s site:
Selkirk College — Official Site
Fair enough, that sounds as if it is a useful distinction for a listing.
If you now use bing to search for Kootenay Lake, you discover over a million results, but topping them all is the regions’s official site of (ta-dah):
Kootenay Lake — Official Site
Yikes, how did they come to that conclusion? What bizarre bit of algorithmic processing has prompted Microsoft to decide that a retiree’s hobby site can possibly be the official spokesman for the region?
Now, I suspect that various provincial ministries would justifiably protest my authority to speak officially on behalf of, say, trees, bears, bumble bees, lake levels, soils, or water purity. Yet, I have a face-saving solution for Microsoft: in the absence of staunch opposition, I will allow my site to speak officially on behalf of local rainbows—and just maybe steam devils (below).
Microsoft-certified official local spokesman
With all of this in mind, I proclaim my favourite rainbow from this summer to be an officially approved bow.
And I might just push my luck and speak officially on behalf of steam devils also.