I am enthusiastic about this region—something clearly shown by this website and blog. So, I am unenthusiastic about regional promoters who misrepresent us.
There seems to be streak of incompetence that runs through local tourism promoters. What else are you going to call it when they encourage people to visit all those nonexistent places: the many West Kootenays?
In a January posting, Plural ascending, I wrote about the roots of the plural form of our singular region. As far as I could tell at the time, the implication that there is more than one West Kootenay to be found on the map was largely confined to books written by sloppy authors.
Surely organizations that represent us to the world (sometimes with tax dollars) would hold themselves to a higher standard than do individual authors. Apparently not. Consider the first picture. Someone actually spent money to hang this in the terminal of the Castlegar airport (picture taken last March).

Quite a few tourism websites show equal incompetence. A website offered by West Kootenay Park Management welcomes people to the “Provincial Parks of the West Kootenays.” Kootenaysbc.com tells viewers about these phantom places three times and suggests that “About 100 years ago, prospectors came to the West Kootenays….” The International Selkirk Loop website offends so many times that it takes Google to list them all.
When it comes to touristic websites, my favourite abomination is Wikitravel which has a page devoted to all those many West Kootenays, but none for the one that actually exists: the West Kootenay. I attach a screen shot of the upper portion of that page. I particular enjoy the unidiomatic first sentence: plural subject, singular verb, missing preposition. (The same site has a page devoted to the East Kootenays).

Within all of this promotional nonsense, there does not appear to be any hint of purposeful deception—just incompetence.
Promoter incompetence
I am enthusiastic about this region—something clearly shown by this website and blog. So, I am unenthusiastic about regional promoters who misrepresent us.
There seems to be streak of incompetence that runs through local tourism promoters. What else are you going to call it when they encourage people to visit all those nonexistent places: the many West Kootenays?
In a January posting, Plural ascending, I wrote about the roots of the plural form of our singular region. As far as I could tell at the time, the implication that there is more than one West Kootenay to be found on the map was largely confined to books written by sloppy authors.
Surely organizations that represent us to the world (sometimes with tax dollars) would hold themselves to a higher standard than do individual authors. Apparently not. Consider the first picture. Someone actually spent money to hang this in the terminal of the Castlegar airport (picture taken last March).
Quite a few tourism websites show equal incompetence. A website offered by West Kootenay Park Management welcomes people to the “Provincial Parks of the West Kootenays.” Kootenaysbc.com tells viewers about these phantom places three times and suggests that “About 100 years ago, prospectors came to the West Kootenays….” The International Selkirk Loop website offends so many times that it takes Google to list them all.
When it comes to touristic websites, my favourite abomination is Wikitravel which has a page devoted to all those many West Kootenays, but none for the one that actually exists: the West Kootenay. I attach a screen shot of the upper portion of that page. I particular enjoy the unidiomatic first sentence: plural subject, singular verb, missing preposition. (The same site has a page devoted to the East Kootenays).
Within all of this promotional nonsense, there does not appear to be any hint of purposeful deception—just incompetence.